About

finance.guru publishes articles, calculators and a glossary so a reader can see how a product works before buying it.

The operator is Vijay Shankar Sharma. He is a Chartered Accountant. He distributes mutual funds and writes life insurance for Aditya Birla Sun Life Insurance. He is not taking a SEBI research analyst licence.

What the site does

• Explains SIPs, deposits, loans, tax and insurance in ordinary sentences.
• Compares two products by fee, lock and tax, without naming a winner for you.
• Shows how US rates, oil and the dollar affect an Indian household.
• Takes questions on the Ask us page and gives a reference number.

What it does not do

• It does not give a buy or sell call on a stock.
• It does not show a live Nifty or Sensex ticker. Those feeds are licensed.
• Article pages are not personal advice. A query to the desk is a request for help, not an order until you sign the form.

Disclaimer

Mutual fund investments are subject to market risks. Read all scheme related documents carefully. Insurance is the subject matter of solicitation. Tax rules change. Check the current Finance Act before you file.